1. INTRODUCTION

Liza Loret Events (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lizaloret.com (the “Website”) or use our wedding planning services. Please read this Privacy Policy carefully. By using our Website or services, you consent to the practices described in this policy.

2. INFORMATION WE COLLECT

2.1 Personal Information You Provide

We may collect personal information that you voluntarily provide to us when you:

  • Contact us through our Website, email, or phone
  • Request a consultation or quote
  • Sign up for our newsletter or mailing list
  • Engage our wedding planning services
  • Fill out forms or questionnaires
  • Participate in surveys or promotions

This personal information may include:

  • Name (first and last)
  • Email address
  • Phone number
  • Mailing address
  • Wedding date and venue information
  • Partner’s name
  • Budget and wedding preferences
  • Payment information (processed securely through third-party payment processors)
  • Any other information you choose to provide

2.2 Information Automatically Collected

When you visit our Website, we automatically collect certain information about your device and browsing activity, including:

  • IP address
  • Browser type and version
  • Operating system
  • Device type (mobile, tablet, desktop)
  • Referring website or source
  • Pages visited and time spent on pages
  • Links clicked
  • Date and time of visits

2.3 Google Analytics

We use Google Analytics to analyze how visitors use our Website. Google Analytics uses cookies to collect information such as:

  • How you found our Website
  • Which pages you visit and in what order
  • How long you spend on each page
  • Geographic location (country, city)
  • Device and browser information

This information is aggregated and anonymized. Google Analytics does not collect personally identifiable information unless you explicitly provide it through forms on our Website. The data collected by Google Analytics helps us understand user behavior and improve our Website experience.

For more information about how Google uses data, please visit Google’s Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

3. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to track activity on our Website and store certain information. Cookies are small data files stored on your device. We use the following types of cookies:

  • Essential Cookies: Necessary for the Website to function properly.
  • Analytics Cookies: Used by Google Analytics to help us understand how visitors use our Website.
  • Preference Cookies: Remember your preferences and settings.

You can control cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our Website.

4. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

  • To Provide Services: Process inquiries, schedule consultations, plan and coordinate weddings, and communicate about your wedding.
  • To Improve Our Website: Analyze website usage through Google Analytics to enhance user experience and optimize content.
  • To Communicate: Send you updates, newsletters, marketing materials, and respond to your questions (with your consent).
  • To Process Payments: Handle billing and payment transactions securely.
  • To Manage Vendor Relationships: Coordinate with third-party vendors on your behalf.
  • To Comply with Legal Obligations: Meet legal and regulatory requirements.
  • To Protect Our Rights: Prevent fraud, enforce our terms, and protect our business interests.

5. HOW WE SHARE YOUR INFORMATION

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

  • With Your Consent: When you explicitly authorize us to share your information.
  • Service Providers: We may share information with third-party vendors (e.g., payment processors, email service providers, Google Analytics) who perform services on our behalf. These providers are contractually obligated to protect your information.
  • Wedding Vendors: With your permission, we share relevant information with venues, caterers, photographers, florists, and other vendors involved in your wedding.
  • Legal Compliance: When required by law, court order, or government regulation, or to protect our legal rights.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

6. DATA SECURITY

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include secure servers, encryption, and access controls. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

7. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Client information related to wedding planning services is typically retained for a minimum of seven years for business and legal purposes. You may request deletion of your information, subject to legal and contractual retention requirements.

8. YOUR RIGHTS AND CHOICES

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to legal obligations.
  • Opt-Out of Marketing: Unsubscribe from marketing emails by clicking the unsubscribe link in our emails or contacting us directly.
  • Cookie Control: Manage cookies through your browser settings or opt out of Google Analytics using the browser add-on.
  • Data Portability: Request a copy of your data in a commonly used format.

To exercise these rights, please contact us using the information provided in Section 13 below.

9. THIRD-PARTY LINKS

Our Website may contain links to third-party websites, including vendor websites, social media platforms, and Google services. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

10. CHILDREN’S PRIVACY

Our Website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information promptly.

11. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA). You may request information about the categories of personal information we collect, the purposes for collection, and the categories of third parties with whom we share information. You also have the right to request deletion of your personal information and to opt out of the sale of your information (though we do not sell personal information). To exercise your California privacy rights, please contact us as described in Section 13.

12. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on our Website with a revised “Last Updated” date. Your continued use of our Website or services after any changes constitutes acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically.

13. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Liza Loret Events

Website: lizaloret.com
Email: info @ lizaloret.com
Location: Chicago, Illinois

Last Updated: December 22, 2025